11 January 2024

Why you should be playing Padel to network in 2024

Bored of breakfast meetings and coffee catch-ups? Struggling for new ideas to entertain your clients? Try padel.

Padel is the fastest growing sport in the UK, it's generating celebrity interest and investment, and the global padel market is forecast to increase by 200% to €6B by 2026.

More importantly, it's a fun and social way to build relationships.

Why is padel attracting so much attention? 

The rapidly emerging racket sport, fuses the best of tennis and squash, is garnering substantial attention across the UK. Originating in Mexico in 1969, this sport has captured the interest of both professional athletes and amateurs alike.

Already the favourite sport in Spain and the Nordics, padel's rise in popularity in the UK stems from various factors that appeal to a wide range of players. The sport is played in doubles, instantly fostering a social environment and it has a relatively easy learning curve without needing the same level of endurance as other racket sports like tennis. 

Celebrity endorsements, such as Chelsea legend John Terry and England Cricket Men’s ODI Captain Jos Buttler who recently played in the the Pro-Am Padel Tour, have also played a role in boosting its visibility. Golfers use the game as a downtime activity during the PGA tour and a pop-up court is erected at each Formula 1 race for drivers and crews.

Significant UK growth

Playtomic, the court reservation app used by padel clubs nationwide, reported a impressive surge of usage. In Q4 2023, over 14,000 monthly users reserved a court - tripling the figures from the same period in 2022.

The increase in padel clubs and facilities across the UK has been pivotal in its growth. The Lawn Tennis Association has invested £5 million between 2019 and December 2023 to develop court infrastructure and help grow participation by providing opportunities for more people to access the sport. Growth is expected to 

Game4Padel, founded in 2018 to invest in expansion of padel through facilities and events, both in new courts and the promotion of the sport. Andy Murray was an early investor and in October 2023, Game4Padel raised a further £1.75 million a total of £10 million, including Leicester City’s Jamie Vardy and Everton’s Dominic Calvert-Lewin.

Swap your breakfast meeting for a game of padel 

An easy alternative is to book a padel court on your way into the office, with most facilities opening at 7am. If you prefer meeting contacts in the evening, demand for bookings is at a peak between 5pm - 9pm but if you can get your hands on a court, many clubs have bars to continue the conversation after the game ends. 

To make your life easier, we’ve collated the 7 best padel courts in London, with booking links, to get your game started today. 

For courts around the UK, visit the LTA padel court finder

About Polesdon

Polesdon is an independent British padel brand. We craft high-performance carbon padel rackets, designed in London and handcrafted in Spain.

We believe that the spirit of padel should be widely celebrated and experienced by all. We actively seek to create opportunities for players from diverse backgrounds and inspire the next generation of players, by supporting grassroot initiatives, collaborating with organisations, and providing resources to promote accessibility and inclusivity in padel. 

We would love to hear from you, get in touch at hello@polesdon.com.